Outdoor Vitals makes ultra lightweight outdoor apparel and gear for backpacking and camping. They approached us about filming and capturing video content of their new backpack and hoodie to use for their crowdfunding campaign. We filmed in Utah and Washington; took photos and videos of athletes and models. In the end we helped them smash their goals.
Our ads helped them sell over $600,000 of products in two months.
Fully fund two Kickstarter campaigns in less than 72 hours.
Video ads created ongoing demand for their products online.
They continue to repurpose and use our ads on social media.
Over 240 hours of watch time on the ads we created.
We were hired to specifically go out and shoot video and photo content of their products in remote locations and urban environments to put their products to the test. We partnered with influencers, models and athletes to achieve this. We delivered the 4k video footage and the client edited the videos themselves.
In the first video, the client developed a new travel and outdoor backpack that is designed for both the plane and the trail. We showcased these features by filming both in the outdoors and at an airport, hotel, city and train.
The second video was the first video we made for them; created for their lightweight active hoodie. We really put this hoodie to the test. We filmed in the snow, rain, mountains, beach, trail running, and mountain biking. We captured the intricate details, specialized features and wide vistas with athletes using it.
When we met with the Badlands marketing team, they wanted to tell their story. So in full movie style, we came up with a 3-part origin story series. Badlands and Mazer wrote the full story as scripts, created the concept of The Badlands Man, and the rest was history. From that point on, their customers demanded to see more of the Badlands Man and raved about the video series.
Created 3 video ads that tripled their traffic and influenced sales.
Total organic views (before paid ad spend) = 155,000+
Hundreds of positive comments and shares.
Had The Badlands Man record their voice-mail greeting.
Viral stickiness with this idea that customers loved.
Our first iconic character we created was The Badlands Man. He was a myth, a legend and the face of a company. We created a brand strategy and storytelling style with this video series for Badlands. And it paid off big time for them!
The top video was the first video in the series. Each video continued the story. We began in Part 1...in the beginning of Badlands of course. They started building the best hunting packs in the world out of The Tinder Box. Hence the name for Part 1.
The second video or Part 2 continued the story as Badlands grew and moved into an office space. They started selling more packs and this ad we made for them helped them continue to do that.
The third video concluded the origin story of Badlands taking us to present day and beyond. The future is bright for Badlands and the ad continues to do well at conventions, social media and on their website.
You talk...and we listen. You tell us about your company, what's worked and what's failed, your product and your marketing goals. Once we understand that, we chat about how we can help you get sales through video ads. We give you the quick rundown of our storytelling process, our strategy workshops and talk budget and timeline. After the call, we go to work creating a blockbuster blueprint for your video ad campaign.
We call our process Hollywood Storytelling for Brands. It's more than just setting up a camera and hitting record. It's more than posting a video to social. It's the full blockbuster movie deal.
First, we have a strategy workshop with your team to download everything about your brand.
- Your product and/or service
- Your target customer
- Your geographic area
- Ads you've tried before and the challenges
- Problems your product/service solves
- What makes you different than the competition
Second, we design a character archetype (personality) that matches your brand image.
- Hero
- Magician
- Outlaw
- Explorer
- Creator
- and many others
Third, we brainstorm character and story concepts that align with your brand personality and marketing goals.
Fourth, we develop video ad ideas like movie genres and put it all together into a fancy creative bible.
- You keep the bible. Choose your favorite video ad idea. And give us a budget.
Then we go to work writing the script, hiring the actors, finding the locations, props, costumes and make ad magic.
We film it, edit it...and then what?
You have a choice. Take the video ad and other videos we give you and post it yourself OR hire us to manage your ads and social media channels to maximize your reach and conversion.
There's no other ad agency or content creator, who follows the Hollywood Storytelling for Brands process. We invented it. So hire us to make your ad magic a reality.
- Brand storytelling strategy
- Hollywood video blueprint and campaign calendars
- Script writing
- Social media management
- Video production
- Photography
- Video editing
- Motion graphics and animation
- Drone
- Ad management
Hollywood Storytelling for Brands. Ad that look like movies. Customer stories that are cinematic dramas. Video ads like booster rockets for sales. We help you navigate the maze of social media and grow your company.
We aren't just an ad agency...or a video production company...or videographers.
We are a creative powerhouse that takes your company from a boring corporate image to the next sensation on social media. We are an all-in-one storytelling, content and ad agency.
Viral videos are no longer a sure thing. The only way to guarantee a viral video and boosted sales is to do a targeted ad spend with your video. If you have us manage your ads, we do A/B testing to ensure the ad is reaching its maximum potential and targeting your ideal customers.
The guarantee we can offer you is that stories sell. With our brand storytelling approach, we hook the viewer at the start of the video and keep them engaged longer than a standard product video or testimonial. We have higher ROAS, click-through rates, and watch-times with our story-driven ads. Plus people share stories they can relate with.
We send you the long-format story ad plus shorter cutdowns as we call them. Cutdowns are basically shorter versions of your main ad (15 second, 30 second) designed for Instagram and TikTok. We also give you different formatted versions. One version for Instagram Stories or Reels. Another for YouTube, Facebook and your website. Another for TikTok if applicable.
Then you decide if you want us to manage your ad spend or you do it yourself.
If you have us manage the ads, we do the A/B testing to find the right customer segment. We adjust the hook and call to action if needed. We find the right thumbnail and copy. Then post your ad for 2-4 weeks, share the analytics and outcomes with you and adjust the ads on the fly until you get the results you desire.
Each stage of the project requires different timelines. Here's an average schedule for our scripted ads. If you hire us to do a straight forward product video, the timelines are much shorter.
Strategy and Writing: 1-3 Weeks
Pre-Production and Planning: 2-3 Weeks
Production/Filming: 1-4 Days
Post-Production/Editing: 3-4 Weeks
Average Total Timeline for a Scripted Video Ad: 6-10 weeks
Average Timeline for a Product Video or Customer Story: 2-4 weeks
Our prices and budgets vary depending on the complexity of the project and script. We usually determine what story you want to tell and how to tell it first, then find the budget that matches. Of course, we can work with your budget and find the right type of video ad. If you have a budget in mind, let's choose the right creative to match.
Here's some standard budget ranges for video ads. Exact bids are given once we determine the project scope. All ads are bundled with other content we give you as bonuses. Prices below do not include hiring us to manage your ads or social media channels. We also offer ongoing monthly content at a discounted price.
- Story Based Ad with Actors/Crew: $20,000 - $75,000
- Customer Stories or Cinematic Testimonials: $8,000 - $20,000
- Product Launch Videos: $7,500 - $15,000
- Animated or Motion Graphic Videos: $6,000 - $25,000 (varies based on length and style of animation)
- Instagram Reels/Stories or TikTok Videos: $5,000 - $12,000
Yes! We have filmed video ads in multiple countries and all over the United States. We can travel to your headquarters or travel to any desired location the script requires. We can work remotely and communicate over Zoom calls and email or film locally here in Utah with our diverse landscape.
We also have access to multiple studios to build any set you can imagine in a controlled environment. Studios are often ideal for product videos as well.
We have a team of creative talent and hub in Seattle, WA, Los Angeles, CA and Portland, Oregon.
We specialize in story-based video ads. In other words, ads that look like the movies. But we do much more than that and often bundle different videos together for a full package of content.
Here's some types of videos and ads we've made for past clients:
- Scripted or Story-Based Ads
- Customer Stories/Testimonials
- Explainer Videos (Animated and Live-Action)
- New Product Promo Videos
- Videos/Ads to Promote Events
- Kickstarter Videos
- Product Placement in Movies
- Influencer Videos
- Educational or Instructional Videos
- Long form documentaries (similar to what Yeti does)
- Healthcare patient stories
- YouTube Pre-Rolls
- TikTok and Instagram Videos
- Lifestyle Videos with Athletes or Models
- Product and lifestyle photography (not a video, but we still offer it)
- Web series featured on YouTube typically
Email [email protected] to get started with your ad campaign.
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