HEALTH & FITNESS - CASE STUDIES

We help healthcare, supplement, and fitness brands

boost their sales growth through story-driven video ads.

Intermountain Health

OVERVIEW

Over the course of 8 years, we produced hundreds of videos, ads and photos for Intermountain Health, a regional healthcare network in Utah and other states.

We created TV commercials, online scripted video ads, YouTube pre-roll ads, patient story videos, event videos, educational content, and much more.

RESULTS

Millions of organic views across their social channels.

Generated hundreds of appointments booked for their services.

Hundreds of shares and positive engagement on all videos.

Helped them built a reputation of a trusted healthcare partner.

Our videos played at events that reached thousands of people.

Educated the community on how to live the healthiest life possible.

OUR PROCESS

On every project, we coordinated with one of their marketing managers and in-house creative team to develop the concept and produce the video. We always stayed on brand and created a consistent style that was true to their voice and resonated with the communities they served.

In the top video, we were given the goal of educating the community on the adverse effects of social media on mental health. Rather than interview physicians or health experts, we wrote several fictional scripts that were based on real patient stories. The client selected their favorite script and we produced the video from start to finish. The organic and paid ad reach for this video was astounding! It received over 300,000 views and hundreds of comments.

The second video is one of many patient stories we produced for the client. The usual approach is to interview the patients and healthcare professionals involved, but this time we decided to do a reenactment of the events. The video was posted to Facebook and was viewed over 500,000 times without paid ads. The comments all praised Intermountain for spotlighting patients in the community and the exceptional care they received from caregivers.

The third video was a TV commercial produced to bring awareness to Intermountain Health's involvement with the Iron Man event as a sponsor. The commercial featured professional actors, locations, Hollywood quality production value and a story that spoke to the resilience of athletes.

Scripted Video Ad Example

Patient Story Example

TV Commercial Example

Nordic Track / iFit

OVERVIEW

We directly helped Nordic Track and iFit grow from a small fitness equipment company to a billion dollar fitness leader, competing with Pelaton.

Our team pioneered the technology and won Emmy awards for an unscripted fitness video series filmed on remote locations and displayed on the bikes and treadmills. The content featured high-class educational tours around the world.

Beyond the successful TV series, we also produced promo videos, ads, athlete ambassador story videos, coaches story video, educational content, and much more. Our work is still being viewed and consumed on a daily basis.

RESULTS

Grew the company to over 1 billion dollars in annual revenue.

Generated millions of dollars of subscription sign-ups to iFit.

Top reviews and ratings as one of the best fitness video programs.

Helped them built a reputation of a leader in the fitness industry.

Created seasonal and product video ads that boosted sales.

Educated the community on ways to stay health and active.

OUR PROCESS

On every project, we thought outside the box in creating all-new content never before seen in the fitness industry. And the audience loved it!!

The top video is an example of the TV/web series we produced for the iFit subscription model played on Nordic Track bikes and treadmills. The video is a trailer for the longer series that educates people on the wonders and history of Egypt, while getting exercise at the same time. We partnered with athletes, historians, TV celebrities, influencers to host this popular unscripted video series.

The second video is one of many athlete ambassador stories we created. These videos follow an athlete training viewers on their sport. The sports we featured included: soccer, football, cycling, marathon running crossfit, volleyball, and many other well-known sports.

The third video was a TV commercial produced to advertise the iFit subscription service and promote a seasonal deal. The project combined staged studio footage with fitness videos we shot all around the world. For this client, we traveled everywhere to capture exotic locations to create a vicarious experience for the customer, putting them in the action. This commercial along with others directly generated a major bump in sales several times a year.

Web/TV Documentary Series Example

Customer Story Example

TV Commercial Example

Can you keep a secret about our storytelling strategy?

Rub the magic 8 ball and get answers to all your questions below.

FAQ

Click on the question to view the answer.

What do we talk about on the free discovery call?

You talk...and we listen. You tell us about your company, what's worked and what's failed, your product and your marketing goals. Once we understand that, we chat about how we can help you get sales through video ads. We give you the quick rundown of our storytelling process, our strategy workshops and talk budget and timeline. After the call, we go to work creating a blockbuster blueprint for your video ad campaign.

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What's the process like when working with Mazer Media?

We call our process Hollywood Storytelling for Brands. It's more than just setting up a camera and hitting record. It's more than posting a video to social. It's the full blockbuster movie deal.

First, we have a strategy workshop with your team to download everything about your brand.

- Your product and/or service

- Your target customer

- Your geographic area

- Ads you've tried before and the challenges

- Problems your product/service solves

- What makes you different than the competition

Second, we design a character archetype (personality) that matches your brand image.

- Hero

- Magician

- Outlaw

- Explorer

- Creator

- and many others

Third, we brainstorm character and story concepts that align with your brand personality and marketing goals.

Fourth, we develop video ad ideas like movie genres and put it all together into a fancy creative bible.

- You keep the bible. Choose your favorite video ad idea. And give us a budget.

Then we go to work writing the script, hiring the actors, finding the locations, props, costumes and make ad magic.

We film it, edit it...and then what?

You have a choice. Take the video ad and other videos we give you and post it yourself OR hire us to manage your ads and social media channels to maximize your reach and conversion.


There's no other ad agency or content creator, who follows the Hollywood Storytelling for Brands process. We invented it. So hire us to make your ad magic a reality.

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What services does the Mazer team provide?

- Brand storytelling strategy

- Hollywood video blueprint and campaign calendars

- Script writing

- Social media management

- Video production

- Photography

- Video editing

- Motion graphics and animation

- Drone

- Ad management

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How is Mazer different than other agencies and content creators?

Hollywood Storytelling for Brands. Ad that look like movies. Customer stories that are cinematic dramas. Video ads like booster rockets for sales. We help you navigate the maze of social media and grow your company.

We aren't just an ad agency...or a video production company...or videographers.

We are a creative powerhouse that takes your company from a boring corporate image to the next sensation on social media. We are an all-in-one storytelling, content and ad agency.

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How do you guarantee my video ad will boost product sales?

Viral videos are no longer a sure thing. The only way to guarantee a viral video and boosted sales is to do a targeted ad spend with your video. If you have us manage your ads, we do A/B testing to ensure the ad is reaching its maximum potential and targeting your ideal customers.

The guarantee we can offer you is that stories sell. With our brand storytelling approach, we hook the viewer at the start of the video and keep them engaged longer than a standard product video or testimonial. We have higher ROAS, click-through rates, and watch-times with our story-driven ads. Plus people share stories they can relate with.

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What do you do with the video ads once they are edited?

We send you the long-format story ad plus shorter cutdowns as we call them. Cutdowns are basically shorter versions of your main ad (15 second, 30 second) designed for Instagram and TikTok. We also give you different formatted versions. One version for Instagram Stories or Reels. Another for YouTube, Facebook and your website. Another for TikTok if applicable.

Then you decide if you want us to manage your ad spend or you do it yourself.

If you have us manage the ads, we do the A/B testing to find the right customer segment. We adjust the hook and call to action if needed. We find the right thumbnail and copy. Then post your ad for 2-4 weeks, share the analytics and outcomes with you and adjust the ads on the fly until you get the results you desire.

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How long does this process take?

Each stage of the project requires different timelines. Here's an average schedule for our scripted ads. If you hire us to do a straight forward product video, the timelines are much shorter.

Strategy and Writing: 1-3 Weeks

Pre-Production and Planning: 2-3 Weeks

Production/Filming: 1-4 Days

Post-Production/Editing: 3-4 Weeks

Average Total Timeline for a Scripted Video Ad: 6-10 weeks

Average Timeline for a Product Video or Customer Story: 2-4 weeks

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How much does it cost to create a video ad that tells a story?

Our prices and budgets vary depending on the complexity of the project and script. We usually determine what story you want to tell and how to tell it first, then find the budget that matches. Of course, we can work with your budget and find the right type of video ad. If you have a budget in mind, let's choose the right creative to match.

Here's some standard budget ranges for video ads. Exact bids are given once we determine the project scope. All ads are bundled with other content we give you as bonuses. Prices below do not include hiring us to manage your ads or social media channels. We also offer ongoing monthly content at a discounted price.

- Story Based Ad with Actors/Crew: $20,000 - $75,000

- Customer Stories or Cinematic Testimonials: $8,000 - $20,000

- Product Launch Videos: $7,500 - $15,000

- Animated or Motion Graphic Videos: $6,000 - $25,000 (varies based on length and style of animation)

- Instagram Reels/Stories or TikTok Videos: $5,000 - $12,000

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Do you work with businesses from anywhere in the world?

Yes! We have filmed video ads in multiple countries and all over the United States. We can travel to your headquarters or travel to any desired location the script requires. We can work remotely and communicate over Zoom calls and email or film locally here in Utah with our diverse landscape.

We also have access to multiple studios to build any set you can imagine in a controlled environment. Studios are often ideal for product videos as well.

We have a team of creative talent and hub in Seattle, WA, Los Angeles, CA and Portland, Oregon.

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What types of video ads do you make?

We specialize in story-based video ads. In other words, ads that look like the movies. But we do much more than that and often bundle different videos together for a full package of content.

Here's some types of videos and ads we've made for past clients:

- Scripted or Story-Based Ads

- Customer Stories/Testimonials

- Explainer Videos (Animated and Live-Action)

- New Product Promo Videos

- Videos/Ads to Promote Events

- Kickstarter Videos

- Product Placement in Movies

- Influencer Videos

- Educational or Instructional Videos

- Long form documentaries (similar to what Yeti does)

- Healthcare patient stories

- YouTube Pre-Rolls

- TikTok and Instagram Videos

- Lifestyle Videos with Athletes or Models

- Product and lifestyle photography (not a video, but we still offer it)

- Web series featured on YouTube typically

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Are you ready to make your Hollywood Blockbuster ad?

Contact us today to grow your business through video ads and marketing.

Email [email protected] to get started with your ad campaign.

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