HOME & RETAIL - CASE STUDIES
We help any company who sells home goods or retails products
boost their sales through story-driven video ads.
Convert-A-Bench
OVERVIEW
Convert-A-Bench invented innovative, lightweight patio furniture - a bench that could convert into a picnic table. They were about to sell on QVC and asked us to create a promo video to air on QVC. We made the first video and QVC sold out of their benches in less than 8 hours. Then we became their go-to video partner.
We produced more commercials and promo videos for new products. Our work aired on Home Shopping Network, QVC and was featured on websites of the largest national retailers like: Walmart, Amazon, Bed Bath and Beyond, and more.
RESULTS
Helped the client sell out of their products in less than 8 hours.
Picked up by Walmart, Amazon, Bed Bath and Beyond, Target, etc.
Video ads created ongoing demand for products on QVC & HSN.
Generated millions of dollars in sales from only 2 products.
Posted video ads to their website to create a DTC sales channel.
OUR PROCESS
We had a very efficient and simple process with Convert-A-Bench. It all started with a marketing need to fill and problem to solve. Once we knew that, we storyboarded a video with the exact product shots we needed and created it.
In the first video, the client developed a new accessory to attach to their benches - a cup holder. So we produced this commercial for them to sell the new product on QVC and HSN. The video was a massive hit! They sold out in 1 day.
The second video showcases all of the products in one master video. It is now their main landing page video. This ad continues to generate sales at retail stores, online retailers, TV networks and directly from their website. It's the gift that keeps on giving.
QVC Promo Video Example
Home Shopping Network Example
Gardner Village
OVERVIEW
When we first met with Gardner Village, they were a quaint outdoor retail shopping district with very little foot traffic. They wanted to grow and get more visibility, but didn't know how to do it. So we came up with 4 stories and turned them into scripted video ads. Each story focused on unique experiences their customers could have while shopping at their stores.
Some of the videos focused on their seasonal events like Halloween and Christmas, while others told stories of family and love. We released each video one at a time and immediately they saw a huge impact in sales and traffic.
RESULTS
Created 4 video ads that tripled their traffic and influenced sales.
Our Halloween ad resulted in sold out events and raving reviews.
Transformed their image from quaint and small to popular.
Helped them become a go-to destination for Christmas shopping.
Received hundreds of positive comments, shares, and likes.
OUR PROCESS
These series of video ads were our first story-based videos. We wrote the scripts, developed storyboards, hired actors, wrote poetry and even did some stop-motion animation on one of the videos. We pioneered the story based ads.
The top video was the ad that put us on the map and blasted Gardner Village into a new stratosphere of sales. They became the #1 Halloween event in Utah. Based on the concept of their Witchfest and featuring their real actors, we crafted a scavenger hunt story, following the Witches around Gardner Village.
The second video is similar to the first, but for Christmas. This time we drew inspiration from a charming Oreo commercial. We wrote a Christmas themed poem as the voice-over in this video. The story follows 3 ladies as the shop.
The third video was our personal favorite. It was a throwback to the old romance movies and love stories. It featured real shops from Gardner Village, but told a fictional story of two lovebirds, making memories at the village.
Halloween Event Video Ad Example
Christmas Video Ad Example
Love Story Example
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FAQ
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What do we talk about on the free discovery call?
You talk...and we listen. You tell us about your company, what's worked and what's failed, your product and your marketing goals. Once we understand that, we chat about how we can help you get sales through video ads. We give you the quick rundown of our storytelling process, our strategy workshops and talk budget and timeline. After the call, we go to work creating a blockbuster blueprint for your video ad campaign.
What's the process like when working with Mazer Media?
We call our process Hollywood Storytelling for Brands. It's more than just setting up a camera and hitting record. It's more than posting a video to social. It's the full blockbuster movie deal.
First, we have a strategy workshop with your team to download everything about your brand.
- Your product and/or service
- Your target customer
- Your geographic area
- Ads you've tried before and the challenges
- Problems your product/service solves
- What makes you different than the competition
Second, we design a character archetype (personality) that matches your brand image.
- Hero
- Magician
- Outlaw
- Explorer
- Creator
- and many others
Third, we brainstorm character and story concepts that align with your brand personality and marketing goals.
Fourth, we develop video ad ideas like movie genres and put it all together into a fancy creative bible.
- You keep the bible. Choose your favorite video ad idea. And give us a budget.
Then we go to work writing the script, hiring the actors, finding the locations, props, costumes and make ad magic.
We film it, edit it...and then what?
You have a choice. Take the video ad and other videos we give you and post it yourself OR hire us to manage your ads and social media channels to maximize your reach and conversion.
There's no other ad agency or content creator, who follows the Hollywood Storytelling for Brands process. We invented it. So hire us to make your ad magic a reality.
What services does the Mazer team provide?
- Brand storytelling strategy
- Hollywood video blueprint and campaign calendars
- Script writing
- Social media management
- Video production
- Photography
- Video editing
- Motion graphics and animation
- Drone
- Ad management
How is Mazer different than other agencies and content creators?
Hollywood Storytelling for Brands. Ad that look like movies. Customer stories that are cinematic dramas. Video ads like booster rockets for sales. We help you navigate the maze of social media and grow your company.
We aren't just an ad agency...or a video production company...or videographers.
We are a creative powerhouse that takes your company from a boring corporate image to the next sensation on social media. We are an all-in-one storytelling, content and ad agency.
How do you guarantee my video ad will boost product sales?
Viral videos are no longer a sure thing. The only way to guarantee a viral video and boosted sales is to do a targeted ad spend with your video. If you have us manage your ads, we do A/B testing to ensure the ad is reaching its maximum potential and targeting your ideal customers.
The guarantee we can offer you is that stories sell. With our brand storytelling approach, we hook the viewer at the start of the video and keep them engaged longer than a standard product video or testimonial. We have higher ROAS, click-through rates, and watch-times with our story-driven ads. Plus people share stories they can relate with.
What do you do with the video ads once they are edited?
We send you the long-format story ad plus shorter cutdowns as we call them. Cutdowns are basically shorter versions of your main ad (15 second, 30 second) designed for Instagram and TikTok. We also give you different formatted versions. One version for Instagram Stories or Reels. Another for YouTube, Facebook and your website. Another for TikTok if applicable.
Then you decide if you want us to manage your ad spend or you do it yourself.
If you have us manage the ads, we do the A/B testing to find the right customer segment. We adjust the hook and call to action if needed. We find the right thumbnail and copy. Then post your ad for 2-4 weeks, share the analytics and outcomes with you and adjust the ads on the fly until you get the results you desire.
How long does this process take?
Each stage of the project requires different timelines. Here's an average schedule for our scripted ads. If you hire us to do a straight forward product video, the timelines are much shorter.
Strategy and Writing: 1-3 Weeks
Pre-Production and Planning: 2-3 Weeks
Production/Filming: 1-4 Days
Post-Production/Editing: 3-4 Weeks
Average Total Timeline for a Scripted Video Ad: 6-10 weeks
Average Timeline for a Product Video or Customer Story: 2-4 weeks
How much does it cost to create a video ad that tells a story?
Our prices and budgets vary depending on the complexity of the project and script. We usually determine what story you want to tell and how to tell it first, then find the budget that matches. Of course, we can work with your budget and find the right type of video ad. If you have a budget in mind, let's choose the right creative to match.
Here's some standard budget ranges for video ads. Exact bids are given once we determine the project scope. All ads are bundled with other content we give you as bonuses. Prices below do not include hiring us to manage your ads or social media channels. We also offer ongoing monthly content at a discounted price.
- Story Based Ad with Actors/Crew: $20,000 - $75,000
- Customer Stories or Cinematic Testimonials: $8,000 - $20,000
- Product Launch Videos: $7,500 - $15,000
- Animated or Motion Graphic Videos: $6,000 - $25,000 (varies based on length and style of animation)
- Instagram Reels/Stories or TikTok Videos: $5,000 - $12,000
Do you work with businesses from anywhere in the world?
Yes! We have filmed video ads in multiple countries and all over the United States. We can travel to your headquarters or travel to any desired location the script requires. We can work remotely and communicate over Zoom calls and email or film locally here in Utah with our diverse landscape.
We also have access to multiple studios to build any set you can imagine in a controlled environment. Studios are often ideal for product videos as well.
We have a team of creative talent and hub in Seattle, WA, Los Angeles, CA and Portland, Oregon.
What types of video ads do you make?
We specialize in story-based video ads. In other words, ads that look like the movies. But we do much more than that and often bundle different videos together for a full package of content.
Here's some types of videos and ads we've made for past clients:
- Scripted or Story-Based Ads
- Customer Stories/Testimonials
- Explainer Videos (Animated and Live-Action)
- New Product Promo Videos
- Videos/Ads to Promote Events
- Kickstarter Videos
- Product Placement in Movies
- Influencer Videos
- Educational or Instructional Videos
- Long form documentaries (similar to what Yeti does)
- Healthcare patient stories
- YouTube Pre-Rolls
- TikTok and Instagram Videos
- Lifestyle Videos with Athletes or Models
- Product and lifestyle photography (not a video, but we still offer it)
- Web series featured on YouTube typically
Are you ready to make your Hollywood Blockbuster ad?
Contact us today to grow your business through video ads and marketing.
Email [email protected] to get started with your ad campaign.
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